Not Just for Young Folks

I swear, this is the last post I’ll do about the iPad.  I feel like an Apple fanboy, but when I read this article I really couldn’t resist.

Apple’s recently been getting a spark of good press from a 99-year-old woman who has glaucoma, as she’s saying that the iPad has “changed” her life.  Apparently, since the onset of the eye disease, she’s greatly missed reading and writing.  After purchasing an iPad, however, the woman has been able to enjoy these tasks yet again.  Thanks to the iPad’s many abilities, an older woman has felt as though she’s gotten her life back.  So, the iPad isn’t always about the younger generation, or just for technologically-minded people.  Interesting!

4 responses to “Not Just for Young Folks

  1. Sort of along the same lines, I thought this article (http://www.nytimes.com/2010/03/25/technology/25disable.html) was really interesting. It’s about how the chronically ill are connecting through social networks and are able to communicate with others, even though many of them can’t leave the house. For all the talk about whether technology is good or bad, or degrading interpersonal communication, it’s clear that this is one instance where it’s a categorically beneficial thing.

  2. This is fantastic. I wonder if this will have any effect on Apple’s marketing of the iPad? So often it seems as though technology as marketed most heavily at those perceived to be young and hip because they are less set in their ways. Either way, it’s wonderful that the iPad is able to brings so much joy to this woman. I’m definitely going to tell my grandfather who has macular degeneration about it!

  3. It’s cool to see old people familiarizing themselves with new media technologies. It’s also comforting, considering I’ll be old someday, and the common assumption is that the old won’t, or can’t, adapt. Sam brings up an interesting question—whether this will affect Apple’s marketing tactics. Apple faces a challenge: how can they pull in this promising demographic—the old—without turning off the young? If they aren’t framed properly, advertisements appealing to the elderly could grant Apple’s traditional, hip customers negative associations with the brand. Is targeting the old worth this risk? Then again, I’m envisioning Life Call’s “I’ve fallen and I can’t get up!” commercial and advertisements for The Clapper. Surely, Apple could create something slick that appeals to all potential customers.

  4. anniekins127

    Ahh, the Life Call commercial. If there’s any literature about how technology is transforming to accommodate the old/sick along the lines of what Gabriel posted above, I’d love to read it. I’m not sure if Apple specifically thought about catering to the elderly — I’m sure that blowing up web pages, text, etc., was just for easier reading — but they inadvertently are. Perhaps in the future they’ll see the potential here and actually market towards the older generations. As blitz said, though, they certainly run the risk of turning off the young. I can’t imagine a commercial featuring a little old lady catching up on the news on her iPad would make kids go “that’s awesome!” Maybe the best they can do is have their generic commercial, and the hands holding the great new product are obviously the hands of an elderly person? Who knows.