Long Tail Response

I loved how this article (and his blog as a whole) touched on the economic aspects of digital media. I thought it tied into previous comments about how digitization is making everything so much more accessible and commercial. I was particularly interested in his note that systems like iTunes should reduce their prices since we’re not getting as much for our money. This theory, which I’m sure will go over horribly with those who pushed prices up to $1.29, does have some interesting ramifications.

First of all, I wonder if that means that Anderson would agree with the whole multiple pricing on iTunes now. It does seem to help overcome the situation he described in which people don’t think that 99 cents is worth it for most of the non-singles. On the other hand, this seems to be feeding more into what he described as the overvaluation of hits.

The second consideration I had was what Anderson thinks of the effect this proposed change of pricing will have on music videos. A lot of money typically goes into producing music videos and music companies depend on these songs being hits. The point of this type of marketing is hit making. The Long Tail effect doesn’t seem to work here. Lower budget videos or fewer hits seem like unappealing options (to me, at least). I’m interested to see how companies deal with The Long Tail while not sacrificing these other aspects of the music industry.

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