Machinima on the future

Thompson’s discussion of the makers’ reactions to “machinima” might foreshadow what is to come with mainstream video and music. The companies like Bungie, he said, are not suing Red & Blue, not even upset about it. In fact, the companies are utilizing Red & Blue for marketing purposes. They’re paying amateurs to produce commercials for a far cheaper price than professionals would charge. This is much like the Flight of the Conchords video contest, and other TV shows that are encouraging fans to send in clips. It benefits the company and the amateur, by at least getting their stuff out there and receiving recognition.  

Since video and music reproduction is inevitable, and only going to grow, video game makers are embracing it and finding ways to use it to their advantage. It’s much easier for them, since the advantages are much more clear cut and easier to tap into. (A clip of Red & Blue only raises awareness about Halo. It’s not like it gives the viewers free access to the game.) Video and music reproduction are going to have to move that direction eventually, too. Instead of spending so much time trying to find ways to prevent it from happening, they should invest in figuring out how they can profit off of it- which I’m sure they can.

What struck me the most in Thompson’s article was the fact that real soldiers love Red & Blue, and other similar reproductions. It’s interesting that they found Red & Blue to be closer to what it’s like in Iraq than Halo. This might signify that amateur reproductions are a lot closer to reality than mainstream productions, foreshadowing the direction our entertainment might be moving. Kind of like television’s overwhelming move toward reality TV.  

Regardless of the direction entertainments takes, gaming and machinima are definitely going to have an effect.

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