It’s all in the presentation

Rheingold mentions in the chapter that “elegantly presented knowledge is a valuable currency.” In blogs, he says, the one that gets the most responses is not the one with the most information, but the one presented best. Wit and use of language are rewarded over an abundance of information. I agree. The blogs, articles, and books that I most enjoy reading are the well-written ones. A US History book is super informative, but not as enjoyable as reading John Adams. I might learn loads from a straight-up grammar book, but I’ll read Eats, Shoots and Leaves  first any day.  This is a vital part of blogging. The presentation, the writing style and the humor, is almost equally as important as the content.  

It was also fascinating to read how personal Rheingold became with the people he met through the blog. He made an observation I had never thought about before when he commented that people who work from home don’t have the human connection element throughout their day, and therefore find that human connection through blogging. This makes me think of the stay-at-home-mom blogs that have been extremely successful. Parents of young children often don’t have connection to the outside world, beyond their children and their spouse. Blogs provide a way to escape that bubble. And of course, well-written blogs have more readers and thus a wider circle with which to connect. I think it all goes back to the presentation. Is it right? No, but is it true? Absolutely.

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