reading response 3

variability of new media

In "What is New Media?" Lev Manovich discusses the evolution of new media. We make our lives easier by searching for ways to find something that already exists somewhere. This sets the stage for media databases, which fill "the need for new technologies to store, organize, and efficiently access these materials" (35). Obtaining information quickly has become the focus. We continue to look for ways to make everything organized and efficient. For example, the popularity of the iPod was its ability to store and organize songs for the busy person.

What's in a name?

The readings for this week were not, in my mind, worthwhile. Personally, I feel as if I could have skipped the formal introduction and just gone straight for the meat and potatoes of the subject. However, the articles, especially from "The New Media Reader" did bring up some interesting points, such as the definition of New Media.

New Media and Electric Sheep

In 1968 Philip K. Dick published Do Androids Dream of Electric Sheep?, asking the fundamental question of how human our electronic creations could become. The possibility of a computer becoming human like reverberated in America spawning HAL, the Terminator, the Borg, and many other such horrors. Manovich's exploration of transcoding as a principle of new media reveals the less investigated, but equally fundamental question of how computerized people can become.

New Media

Here I was thinking I was very sophisticated interacting with digital technology like no generation before in my new media environment until Lev Manovich had to come and bop me on the head and say, "sorry silly, your just using and old media with a fancy spit polish and a semi conductor". And in a tempered response I quipped, "Well pardon me Mr. Manovich, I was under the impression my grandmother did not use myspace to communicate with her friends when she was a young girl".

Hilter and technology

Murray pointed out in her article a very interesting fact and that was that if Hitler hadn't taken advantage of the technology around him then he would never have been able to conjure up so many followers.


Technology is one of the biggest things in our society. The whole idea behind technology is convenience, communication and entertainment. Electronics are constantly being improved to be more useful and more convenient. One thing Bush touched on was how technology improves mental health. If anything, creating and producing technology could enhance intelligence, but not mental health. I would think that technology would make people more lazy. Bush talked about photography as an example of improvment. New lenses and software are constantly being created for computers and cameras.

How far do we go?

It's a question I think we really need to ask in thinking about the interaction between the physical human world and the digital world, and definitely one I can't answer. How far do we go?

Murray's Essay

Murray brought up some important points about the issues of the computer as an evolving vehicle that is provoking us as humans to increasingly be entertained and captivated by the computer's ability to have us interact with it and that the computer has evolved to be able to create a space in which we feel comfortable to interact with it.

Variability of New Media

After reading the first chapter of Manovich's The Language of New Media, I am not fully convinced by all of Manovich's arguments. One argument I have a particularly hard time agreeing with is his argument of the variability of new media. Manovich believes new media to be "something that can exist in different, potentially infinite versions" (36). Manovich believes this variability to be made possible by the modular nature of new media. My as new media has grown to be a larger part in my life my experiences have led me to believe otherwise.

Externalizing the mind?

In this weeks readings, Manovich discusses first of all, how our (what I think DEPENDENCE on new forms of digital media came to be, as well as analyzing the ways it has changed us, by our need "to externalize and objectify the mind's operations" ( Manovich 24). I think this is an interesting point, as in a way that is all technology really has become. The evolution of technology from the beginning of time has really only been inventions humans have come up with to make things easier on us.

Syndicate content