reading response 13

Who owns the commons?

In chapter four of his book Convergence Culture, Henry Jenkins writes about fans using the Star Wars universe for their own videos or literature, and LucasFlims prohibiting parts of this appropriation. This battle between the producers and the consumers raises the question, who has the rights to these media productions such as the Star Wars movies? Is it the producers who create them, or is it the consumers who have grown up with them, explored them, and may better understand them?

Creating the Universe

After reading and presenting on Convergence Culture, I got to thinking about the future of the gaming industry. Jenkins stresses that world creation is the new important step in creating a movie/game/etc. but he also points out that the big companies and artistic rights owners have drawn in the reigns to keep their intellectual property closer at hand. Most of the time this has to do with profit-- companies/creators don't want other people to profit from their ideas. The obvious example of this is the demise of the Harry Potter Encyclopedia.


The "Convergence Culture," by Henry Jenkins, focused on the trend of consolidation of a wide range of mediums into a single package offering to consumer. At work are two forces, "both and top-down corporate-driven process and a bottom-up consumer driven process." Businesses hope to make money in many markets, while consumers demand constant entertainment and display less loyalty to one medium.

Corporate Sponsorship

Last week's readings were all about convergence culture. The introduction talked primarily about the meaning of convergence culture as well as what the rest of the book would entail. The next two chapters were about Survivor and its internet fan base and American Idol and its advertising ploys.

Convergence Culture

In the introduction to his book, Convergence Culture, Henry Jenkins discusses the direction in which he feels media are moving. Recently there has been an increased focus on what he calls convergence of media, the bringing together of multiple services on one device. Convergence accelerates 'the flow of media content across delivery channels' (CC, 18) allowing companies to expand their market. Corporations are not the only groups affecting this shift in media culture. Consumers are, according to Jenkins, actively involved in what they receiving.

ads: the benefits of reality television

In the first chapters of Convergence Culture, Henry Jenkins discusses the collective communities formed through convergence culture and the influence of product placement. Shows such as Survivor often have a strong fan base that attempt to figure out "spoilers." Curiosity drives viewers to watch this show, and speculating about upcoming events brings fans together on online websites. Fan fiction is very popular as well because fans share it with one another as they immerse themselves in the realm of the show.

online communities

In Henry Jenkins' Convergence Culture, he discusses how new and old forms of media are interacting and coming together. He spends a good deal of time talking about collective intelligence, which he defines as the "ability of groups of virtual communities to leverage the combined expertise of their members" (page 27).

You have 3 seconds. impress me

The main idea for the chapter "Buying into American Idol" is about the audience's reaction to reality shows and how the industry makes money off us. The part I found most interesting was about the Apple Box Production's poster. The main question they ask is "How does the viewer's search for compelling content translate into exposure to sponsored messages?"

Convergence Culture chapter 1

While I don't keep up necessarily with the general trends of television programs on the major networks, it seems that there is less and less reality based programming and more programs going back to scripted content. Even though Convergence Culture was published only a few years ago, it already seems dated. In the first chapter on Survivor, the end of it seems to suggest that as convergence takes a stronger hold, it will be harder for producers to control the viewer experience because of all of the outside information that is available.

convergance culture

This week's reading was based on the book "Convergence Culture" by Henry Jenkins, which discusses the fusion of old and new media in today's society. In chapter 2, entitled " Buying into American Idol : How we are being sold on reality television," Jenkins discusses the reality tv craze that has come about in the late 90s all throughout the past decade, and the incredibly popularity that has come about from the American Idol phenomenon.

Syndicate content