Presentation

Chapter 2: Buying into American Idol

These are the questions and discussion topics from Convergence Culture chapter 2 that we did not get to in class:

Chapter 2: Buying into American Idol

How do you think current television seeks to locate, understand, and manipulate the emotional underpinnings of viewers? Draw examples from shows and episodes in particular if you can.

How are "brand communities" built? How are this community's desires molded and commoditized by the network and its sponsors?

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