reading response 6

Immediacy, Hypermediacy, and Remediation

I found several interesting points within Jay Bolter and and Richard Grusin's article "Remediation - Understanding New Media." In the introduction, bolter and Grusin explain the difference between Immediacy and Hypermediacy, and how these two concepts have contributed to the evolution of digital media. Bolter and Grusin argue that there is a slight paradox in digital media, in which the development of digital media has focused on increasing both immediacy and hypermediacy.

understand computers now, i beg of you!


"What is interesting throughout is that a number of complex and related fields, these systems of mobility and transfer in production and communication, whether in mechanical and electric transport, or in telegraphy, photography, motion pictures, radio and television, were at once incentives and responses within a phase of general social transformation."

Just a little bit of my midterm project

I don't feel like it would be necessary to write another reading response when part of my midterm project deals with some of the reading from last week. So here is an exert from my project:


McLuhan argues that it is not the medium but our access to medium that is important as a point to analyze and experience new media. What is so revolutionary is not the media itself but just the fact that people can widely use a given form of digital media. I think more compelling than this recent availability which unquestionably has changed the way people experience the world is that we want this access.

Socialized Media

For the readings this week, I would like to focus on two in particular, the Enzensberger essay "Constituents of a Theory of the New Media" and in rebuttal the Baudrillard essay "Requiem for the New Media." In these two essays both authors discuss the same subject matter, the possibility of socialization in media. Enzensberger's view is that society will take over media, making it more truthful. Baudrillard, on the other hand, argues against Enzensberger, saying such a socialized media is impossible.


I am skipping this week's response "with impunity" in order to work on my midterm project.

fantics and manipulators

In the excerpt from Theodor H. Nelson's Computer Lib / Dream Machines, the focus is on designing new media that the computer will inspire. Nelson stresses the importance of fantics, which is "the art and science of getting ideas across, both emotionally and cognitively" (319). Instead of merely presenting information on a computer screen just to show the facts, we should format it in a way that would tie them together. Nelson gives the example of an array of student-control buttons that are arranged in a set format (324).

reading response 6

The two essays by McLuhan had every body kind of lost as to what he was saying, especially due to his unique and 'radical' approach. In 'The Galaxy reconfigured' McLuhan viewed new technologies as mere extensions of our physical abilities. He strongly felt that by blindly accepting new and innovative technologies we would consequently have our society become reliant on these advancements in order to function.

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