Immediacy

In Introduction: The Double Logic of Remediation, J. David Bolter and Richard Grusin make some very interesting points about our need for immediacy in today's society. For example, one point they make is that "To fulfill our apparently insatiable desire for immediacy, 'live' point-of-view television programs show viewers what it is like to accompany a police officer on a dangerous raid or to be a skydiver or a race car driver hurtling through space" (Introduction, page 6). This makes me think of the television show Big Brother. The show is now in its billionith season (or something close to that), and they have changed some things around and added new features to the show. The basic premise is that they take a bunch of "interesting" people and make them live in a house together for a long time. There are cameras scattered throughout the house, and once in awhile they vote someone out. Anyway, they have now added a 24 hour live feed to their website, so people can watch the events occuring in the Big Brother House all day long (because that's a great use of time). This is a completely unnecessary feature (they edit the show for a reason), especially since most of the time nothing exciting is happening in the house. Nevertheless, people are excited by this complete access. There is something about seeing something live that makes it more enticing, and this is. Bolter and Grusin also talk about how producers try to dissolve the medium to bring the viewer into the actual space of the media. This links very well to what I talked about in my midterm project. The television show Lost puts forth great effort to try to get viewers interacting with the medium, as if they were really involved in the show. The Alternate Reality Games that they released in accordance with the show are a perfect example of this. The games were designed so that user's actions and decisions had an effect on the game, which made it easier for users to relate to characters and get in the mindset of an actual participant in the show.
Bolter and Grusin also mention that "the desire for immediacy leads digital media to borrow avidly from each other as well as from their analog predecessors such as film, television, and photography" (Introduction, page 10). This is mentioned while they are discussing music videos. My cousin actually creates and edits music videos, and the ones he makes always do seem to incorporate other forms of media. There is one I remember where the entire music video revolved around a boy watching a girl on TV who was on some kind of crusade to stop the newspapers from publishing lies. Media within media within media. What a crazy concept.