I still need to narrow down my focus for the project (and I guess that's what this blog post is supposed to help me do), but I want to do my project on advertising - specifically, how companies/advertising agencies are using new media in campaigns. Looking at one example of a web advertising campaign could potentially be a good way of demonstrating the potential of new media for product promotion. I don't have a specific site in mind to look at, but I'm thinking of maybe analyzing something like the aerie blog, a blog about American Eagle's Aerie clothing line.