http://machines.kfitz.info.51-2007/taxonomy/term/38/0 en http://machines.kfitz.info.51-2007/node/113 <p>I still need to narrow down my focus for the project (and I guess that's what this blog post is supposed to help me do), but I want to do my project on advertising - specifically, how companies/advertising agencies are using new media in campaigns. Looking at one example of a web advertising campaign could potentially be a good way of demonstrating the potential of new media for product promotion. I don't have a specific site in mind to look at, but I'm thinking of maybe analyzing something like the <a href="http://blog.aerie.com/">aerie blog</a>, a blog about American Eagle's Aerie clothing line.</p> <p><a href="http://machines.kfitz.info.51-2007/node/113">read more</a></p> http://machines.kfitz.info.51-2007/node/113#comments advertising corporate blogs viral videos Wed, 21 Feb 2007 22:21:02 +0000 allnighter 113 at http://machines.kfitz.info.51-2007 http://machines.kfitz.info.51-2007/node/46 <p>This entry doesn't relate specifically to any of the readings or discussions, but I still thought it might be interesting to discuss within the context of our class. I'm wondering what people thik about blogs/new media being used to promote old(er) media... it seems like there's been sort of a mixed track record. For every <a href="http://boxofficemojo.com/movies/?id=snakesonaplane.htm">Snakes on a Plane</a> failure in blog-to-reality translation of profits, there's also something like <a href="http://www.myspace.com/cassiemyspacemusic">Cassie</a>, who was a big success based on her relentless myspace promotion.</p> <p><a href="http://machines.kfitz.info.51-2007/node/46">read more</a></p> http://machines.kfitz.info.51-2007/node/46#comments advertising blogging film Music Fri, 02 Feb 2007 09:24:58 +0000 allnighter 46 at http://machines.kfitz.info.51-2007