Blogs as Promotional Tools

This entry doesn't relate specifically to any of the readings or discussions, but I still thought it might be interesting to discuss within the context of our class. I'm wondering what people thik about blogs/new media being used to promote old(er) media... it seems like there's been sort of a mixed track record. For every Snakes on a Plane failure in blog-to-reality translation of profits, there's also something like Cassie, who was a big success based on her relentless myspace promotion.

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