Digital Media Distribution, Final Project Proposal

Digital Distribution

Viacom's CEO famously said "Content Is King" in the media industry. These past 5 years or so have been full of great evidence against this notion. As digital media distribution becomes better developed, traditional content owning media companies like the major record labels and TV networks are fighting with small startups who are either controlling their content online or making profits by distributing large amounts of Indie content.

I think distribution will be king in the near future if it already isn't right now. It's only a matter of time before networks and labels will be forced to contract with YouTubes, Joosts and Music distribution platforms and then offer DRM free content. There is a huge revolt among these traditional companies because of "content sharing" and because they are unwilling to adapt to the changing form of media vehicles. I think it's inevitable that much of their content will be online and will be viewed by an audience interested in getting it "on demand" and for a cheaper price than they do now.

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