It had never thought about how much of the information on the internet comes in blog form. In fact, it wasn't until recently that I realized that I sometimes rely on blogs more than I had previously thought. Although I've never been much of a blog writer and don't read anyone's blog regularly (besides those belonging to friends on Myspace), I often times read reviews for products on blogs. Realizing this led me to thinking about how frequently blogs on the internet are used as a reference or guidance when shopping around from anything ranging from books to iPods. It also made me wonder if marketers and companies pay attention to what bloggers have to say.