Medium is the message

According to Marshall Mcluhan, Medium is the message in operational and practical fact since the personal and social consequences of any medium result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Also author argues that it is the medium that shapes and controls the scale and form of human association and action. This is still true… Then what is the message ? Author described, for example, the message of the movie medium is that of transition from lineal connections to configurations.

As author mentioned, technology have been lead medium and change medium. Especially these days we have various kinds of medium for our daily life. We create contents every time and open to the public to share information. Also we access the information through medium and it shapes and controls the form of human association and action. I think the technology has been supporting this circulation. Thus the technology should be used for creating good message and we need to have responsibility for creating good message.

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