The Body and the Screen
Theories of Internet Spectatorship
By Michele White

In the Body and Screen, Michele White indicates the hidden messages presented in the form of the websites. Comparing the hidden message of the form of the websites much the same as discussing what is the message of the vodka advertisement. According to the author, "Internet and computer spectator" and the term "spectatorship" also indicates a commitment to employing theory in order to understand texts and an interest in developing hybrid critical model in order to understand certain internet settings.