It seems important to recognize a few things about cynicism. Firstly, that cynicism needn’t necessarily be expressed humbly, or doubtfully. A good way to think about this distinction is to compare David Foster Wallace’s cynicism in Up Simba, to John Ziegler’s cynicism on his radio show. Ziegler is dogmatically cynical, self righteously cynical and what this dogmatism amounts to is the belief that there is no choice but to be cynical, that cynicism is reality. In fact of course we can choose, we can choose to believe OJ was innocent, and that McCain had only Chris Duren in mind during his phone call. In Up Simba, David Foster Wallace is at least partially pointing out that cynicism is interpretation, editorializing so to speak, and that what makes or breaks any Anti-candidate is whether he’s able to convince us to choose not to be cynical. But what exactly goes into this decision?
If John Ziegler’s case can be extrapolated, I think we can probably see cynicism as the product of a kind of embattled fatigue. Ziegler’s cyncism about the innerworkings of commercial talk radio seems totally justified by his experience there. You get the feeling from Ziegler’s professional narrative that those hosts who choose not to be cynical about the talk radio industry do not survive in it. Wallace seems to see Ziegler’s universal cynicism as an extension of his justified and pragmatic cynicism w/r/t talk radio. Wallace doesn’t see this extension as justified, and I think most of us would agree, I think most of us see the world and everybody in it as basically too big for any answer to the question ‘should I be cynical.’ Most of us figure that there’s at least a possibility that people are basically good, and that we just can never know enough not to doubt our cynicism w/r/t the world at large,
It is this doubt that must be capitalized on by the anti-candidate, and one of the things that made Obama so amazing earlier this year is that in the 2008 election we voters probably had less of this doubt than at any other point in US political history. Eight years of Bush has left most Americans feeling about Politics the way John Ziegler feels about the talk radio industry: totally, justifiably cynical. When people talk about Bush’s splitting america and intensifying partisanship, what they’re really saying Bush did is make Americans less doubtful of their cynicism, on both sides of the aisle. The Idea of the anti-candidate is to bypass people’s dogmatically ingrained political cynicism by appealing to their still hopeful belief in sincerity’s existence in the world at all, to present their candidate as a person before a politician because Americans feel they can still trust people even if they feel they can no longer trust politicians.
The danger of the anti-candidate is that by capitalizing on our doubt that we should be cynical about everything and everyone, it forces us, political cynics all, to be cynical about where such a feeling of doubt comes from. We become worried that this doubt is not justified by the vastness of the world but cultivated by strategists for political interests, and this worry is deeply, philosophically troubling. Cynicism about campaign slogans becomes a heavy heavy thing when the slogans in question are “hope” and “change.” What’s so problematic about the anti-candidate is that if we can’t believe in him, it seems like we can’t believe in anything, so we believe in him, fervently, even though we know we probably shouldn’t.