Revised Project Proposal

I’m not sure much has changed here, in fact I think much of what I will want to talk about with be strengthened by Apple’s latest earnings report (up 47% year-over-year, in a recession…mind you)…

I’m a huge Apple fan and find the entire cultural phenomenon that they’ve pulled off to be absolutely fascinating. I’d love to be able to use this paper as an opportunity to take a step back and try to use what I’ve learned about Media Studies in the past few years to analyze what exactly Apple has achieved and, reflexively, what that tells us about culture and how it’s formed. I plan to focus specifically on the iPhone, the hype surrounding it’s release and the resulting success.

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