Author Archives: wazou7303

Revised Project Proposal

I’m not sure much has changed here, in fact I think much of what I will want to talk about with be strengthened by Apple’s latest earnings report (up 47% year-over-year, in a recession…mind you)…

I’m a huge Apple fan and find the entire cultural phenomenon that they’ve pulled off to be absolutely fascinating. I’d love to be able to use this paper as an opportunity to take a step back and try to use what I’ve learned about Media Studies in the past few years to analyze what exactly Apple has achieved and, reflexively, what that tells us about culture and how it’s formed. I plan to focus specifically on the iPhone, the hype surrounding it’s release and the resulting success.

Bibliography

“Apple Cult Brand Profile.” The Cult Branding Company. 1 Oct. 2009 http://www.cult-branding.com/cbprofiles/apple-cult-brand-profile.html.

Benjamin, Walter. Illuminations. New York: Schocken Books, 1968.

Cuneo, Alize Z. et al. “Apple transcends as lifestyle brand.” Advertising Age 74.50 (2003), S2-S6.

Duryee, Tricia and Kristi Heim. “iPhone: How Apple created a frenzy.” Seattle Times 28 Jun 2007. 1 Oct. 2009 http://seattletimes.nwsource.com/html/businesstechnology/2003765795_iphone28.html.

Feinberg, Richard A. “Brand Name.” Encyclopedia Americana. 2009. Grolier Online. 1 Oct. 2009 http://ea.grolier.com/article?id=0058730-00.

Jenkins, Eric. “My iPod, My iCon: How and Why Do Images Become Icons?.” Critical Studies in Media Communication 25.5 (2008), 466-489.

Kahney, Leander. The Cult of Mac. No Starch Press: San Francisco, 2004.

Kaheny, Leander. “Apple: It’s All About the Brand.” Wired. 4 Dec. 2002. 1 Oct. 2009 http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677.

Lindstorm, Martin. “How Apple, others have cultivated religious followings.” Advertising Age 79.45 (2008), 16-17.

Marx, Karl. Capital. New York: International Publishers, 1967.

Spence, Simon. “The Branding of Apple: Apple’s Intangible Asset.” Tidbits. 26 Aug. 2002. 1 Oct. 2009 http://db.tidbits.com/article/6919.

Project Proposal

H and I had a brief discussion about this in class last week. Anyhow, I’m a huge Apple fan and find the entire cultural phenomenon that they’ve pulled off to be absolutely fascinating. I’d love to be able to use this paper as an opportunity to take a step back and try to use what I’ve learned about Media Studies in the past few years to analyze what exactly Apple has achieved and, reflexively, what that tells us about culture and how it’s formed. I think it probably makes most sense to focus on a specific product of theirs as the cultural object (the iPhone or iPod, likely) instead of the Apple brand itself, but I need to figure out what sources I want to rely on and how those can fit into my analysis of the cultural object.