Zizek wants to largely emphasize the significance of the form rather than the hidden meaning behind things. He talks about this within the topic of commodity and dreams.

This is an interesting manuever since minds like Freud have previously focused on hidden meanings rather than the purpose of the form that these meanings are presented. It makes me take a step back and see my environment in a more structured, set-up way which translates to the overall picture of how reality is manipulated and portrayed in a certain form.