Zizek wants to largely emphasize the significance of the form rather than the hidden meaning behind things. He talks about this within the topic of commodity and dreams.

This is an interesting manuever since minds like Freud have previously focused on hidden meanings rather than the purpose of the form that these meanings are presented. It makes me take a step back and see my environment in a more structured, set-up way which translates to the overall picture of how reality is manipulated and portrayed in a certain form.

Zizek seems very focused on the analysis of the commodity. He introduces Alfred Sohn-Rethel and quotes him saying that "the formal analysis of the commodity holds the key not only to the critique of political economy, but also to the historical explanation of the abstract conceptual mode of thinking and of the division of intellectual and manual labour which came into existence with it" (16). So clearly to him, it is commodification that is the root of the rest of these categories such as intellect and labour.

What do you think his message is of why content has to assumes its particular forms? It seems to be a reflection of ourselves and some sort of intention. Why is labour transformed into a measurement of value, and why does this, in turn, translate to a value of product?

It is like Foucault and his discussion of sexuality. He uses the discussion of sexuality in attempts to create a new perspective and provide a realistic reflection of what this implies about our identity now.